Find Your Why - w/ Jake Bittner
Thu, 10 Sept
|Location is TBD
Most acquirers pick an industry before they know why they are searching. Jake Bittner spent a decade building conviction before he bought a single business — and sold it for $35 million. This session is about getting that part right first. The rest of ETA is downstream from YOUR WHY.
Time & Location
10 Sept 2026, 7:00 pm – 9:00 pm GMT-4
Location is TBD
About the event
Venture capital learned the hard way. Health tech sounded good on paper until they realized doctors are slow adopters. There will be nights you lie awake wondering if you can make payroll.
A key employee will quit at the worst possible time. A customer who represents 30% of your revenue will call to say they are moving on. The market will shift in a direction nobody saw coming. The bank will ask for something you do not have.
No financial model prepares you for that moment. No valuation multiple gets you out of bed the next morning.
Your why does.
The operator who bought a business because the profit margins looked attractive folds when things get hard. The operator who bought because they believed in the impact they were having finds another way.
They fight harder. Their team feels it. Their customers feel it. And the business compounds in ways…